Rebecca Atkinson is a leading specialist in playful innovation and storytelling for all. She is the writer and creator of the award winning pre-school series Mixmups, which airs on Milkshake! on Channel 5 in the UK, the innovator behind the Ask Me About pre-school quiz brand, featuring the interactive Decider Slider™, and the co-founder of Toy Like Me, a non-profit arts and play organisation for children. Through her creations, characters, stories, and brands, Rebecca invites young audiences into worlds filled with wonder, empathy, and imaginative play. Her work is thoughtfully designed to offer multiple ways into stories, supporting a wide range of young readers and viewers.